Sports Apparel Giant Lids Is Now On The Las Vegas Strip

The Las Vegas Strip location of Lids Sports Group, the sports apparel retailer famed for its massive variety of hats, is open for business.

Indianapolis-based Lids opened its newest flagships store on the Las Vegas Strip. At 3791 S Las Vegas Boulevard, the two-story, 12,000-square-foot shop provides visitors with a unique experience, offering shop in shops from a variety of sports leagues, two large-scale LED screens to showcase prime time games, and upcoming in-store athlete signings and other initiatives. Lids is the largest licensed sports apparel retailer focusing on headwear in North America. With outposts in Australia, Europe, and North America, Lids is committed to “Loving Las Vegas!”

Lids Loving Las Vegas

The Lids flagship store on the Las Vegas Strip is a testament to the city’s emerging role as a major sports hub. Its unique combination of being the sportsbook capital of th US, boasting several professional teams, and playing host to premier neutral-site events has boosted the city’s sports profile. Lids has done its part by tapping into the city’s enthusiasm for its local teams – the Las Vegas Aces, Vegas Golden Knights, and Las Vegas Raiders – and receiving the added bonus of having its store placed in one of the most-visited places in the world. The Lids brand is present across various sport teams and leagues. Examples include their concept stores such as Locker Room by Lids, and the Yankees Clubhouse and Dodgers Clubhouse.

The apparel retailer Lids has partnered with the National Hockey League (NHL), National Basketball Association (NBA), and Paris Saint Germain (PSG) – running several of each league and team’s respective US and international Flagship store locations. In July, they introduced a collegiate-dedicated concept called Lids University, and they sell an impressive 30 million hats annually. While Lids has many partnerships, it doesn’t have any in the gaming sphere.

Lids Not Talking Gaming

Planting its flag in Las Vegas in a big way, Lids is one of the most recognizable brands in sports apparel, especially among younger customers. These elements make it a major player in the sports betting industry. Nonetheless, the press statement announcing the Las Vegas store didn’t mention any form of gaming. Thus, for now it looks like the move from sports apparel to wagering belongs to Fanatics and its well-known brand. Fanatics has an impressive database of 100 million clients, making it a serious contender for existing operators. It looks like they could be taking sports bets in some states before the end of 2021.